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June 19, 2002:  Aoyama Diamond Hall, Tokyo, JAPAN

 07:45
REGISTRATION
 08:00

Continental Breakfast: CASE-PRESENTATION
Michelle Kristula-Green, President & Rep. Director, beacon communications k.k.

 08:45

Introduction from the Chair
Masaharu Ushijima, Ph.D., Managing Director, Intangible Property Valuation,
PwC Advisors Co., Ltd

 09:00

Strategic M&A in the New Economy Era
Ryoji Itoh, Managing Director, Representative of Japan,
Bain & Company Japan, Inc.

  • Strategic business portfolio management in the 21st century
  • Key success factors of M&A: Post Integration Management (PIM)
Focus:
The best practice of establishing Strategic Business Portfolio Management via M&A has been researched and developed over the past 10 years. However, its use and effect is once again challenged by a new parameter of strategic utilization of intangibles of the new economy era. How should the Post Integration Management be changed? Mr. Itoh, an authority on brand management and M&A strategy, head of Bain & Company Japan Inc., will address these issues.
 09:45

Strategic Human Capital Management for M&A
Reiji Shibata, President and Representative Director,
Mercer Human Resource Consulting Ltd.

  • Evaluation of human resources as intangible assets
  • Successful retention of core human resources
  • Key success factors of HR Post Acquisition Management for Japanese companies
Focus:
Human Capital Management for M&A has been widely discussed from strategic PAM by integration managers to practical issues including unfounded pension liabilities, retirement allowances, and labor unions. In the new economy era, we have to take a step further and evaluate human resources as intangible assets and strategically maximize the corporate value through them. This session will cover topics of concern to current Japanese corporations such as the creation of value in human resources and innovative management.
 10:30
Morning Coffee/Tea and Networking
 10:45

KEYNOTE ADDRESS :
Strategic Utilization of Intangible Assets Under Current Corporate Management
Kunio Itoh, Ph.D., Professor, Graduate School of Commerce and Management,
Hitotsubashi University

  • Synergizing intangibles
  • Paradigm shift of corporate unification - from asset unification to value one -
  • Types of intangible unification and key success factors
  • Measuring unseen wealth
Focus:
In the new economy era, with intensified market globalization and cross industry competitions, markets around the world and their rules is converged and brought together. In such an environment, a company would gain strategic advantage by stocking transferable intangible assets than having local tangible assets. That is to say, the paradigm shift from "Asset integration" to "Value Integration" would be the key success factors for companies in the 21st century. Mr. Itoh will also speak about the valuation standard of brands especially by clarifying the relationship between "Brand Image - Financial Effect - Corporate Value", research he has recently disclosed to the public.
 11:45 LUNCHEON PRESENTATION
Takuya Hirano, President, Hyperion Corporation

 13:00


Restructuring of Intellectual Property in Japanese Companies
Ben DuPont (founder), President, yet2.com (US)
Ryoichi Shichijo, Vice President, Asia Pacific, yet2.com, Asia Inc.
  • Global movement of strategic use of intellectual property
  • Utilization of intellectual property in Japanese companies: Issues to be solved
  • Implication of intellectual property as intangible assets utilized for strategic M&A
  • Maximizing corporate value through revitalizing sunken intellectual assets d
Focus:
New movement of utilizing Intellectual Property for corporate management generated in U.S. in the 90's is spreading into Europe and Japan. Especially for advanced companies in the U.S., IP management has been not only a concern for IP Management division managers, but for top management. Corporations spend billions of dollars annually on research and development of all kinds of technology. Yet only a fraction of worldwide R&D spending is ever commercialized into products. The rest of that enormous pool of innovation lies unused in company archives, while they continue to pay huge sums of money to maintain the patent. How could these sunken assets also in Japanese corporations be utilized? What are the points to consider when considering M&A as an alternative solution? Based on the experiences of M&A consulting at Pricewaterhouse and Bain and Company, Mr. Shichijo, Vice President and Managing Director, Asia of yet2.com will discuss these issues, especially focusing on Japanese companies, with some case studies of their clients like P&G, Du Pont, Hitachi, NEC, etc.
 13:45

Intellectual Property (IP) Strategy through M&A-A New Core Competence-
Hidetoshi Shibata, Co-Representative
Business Intellectual Property Right (IPR)
Part-time Instructor
Graduate School of Engineering, Tokyo University

  • What is intellectual value in new economy era?
  • Why can not Japanese corporate management adjust itself to new economy?
  • Making alliance leveraged by IP
  • What is strategic IP portfolio management?
Focus:
Every year, the business landscape for technology-focused companies grows more competitive and challenging. It requires awareness of your true competitive position and competitive intelligence, especially in the area of intellectual property (IP). What will be the next technology wave in the industry? Where is the key talent, and are the key players still producing? Should we develop a technology or acquire it? How do we realign patent assets after our merger? Which technology direction are competitors moving in? How can we leverage our non-core technologies and turn them into "cash cows"? Mr. Shibata is a co-representative of Business IPR and a well-known opinion leader of Intellectual Property in Japan with many influential articles regularly appearing in Toyokeizai magazines and books including "Off Balance Management Revolution".
 14:30

Strategic Licensing, Mergers and Acquisitions: Johnson & Johnson
Mitsuo Hirose, Executive Advisor, Vision Care Company, Johnson & Johnson K.K

  • Product integration via M&A: Strategic Product Portfolio Management
  • Accelerating growth via technology and licensing strategy
  • Succession of a good business model
Focus:
The disposable contact lens Johnson & Johnson sells worldwide was originally started by a north European venture enterprise. This is a successful model of a merger between a venture enterprise with intangible assets and the global marketing structure of JJ. We will be hearing from Mr. Hirose, who was a former president of Johnson & Johnson K.K., Japanese subsidiary of Johnson & Johnson, which is also famous for its brand management. He is now a Japan representative of Johnson & Johnson Development Corporation, directly reporting to the head quarter's Business Development division.
 15:15
Afternoon Coffee/Tea Break and Networking
 15:45

Brands as Intangible Assets: Linkage with Shareholder Value and IR
Thomas R. Zengage, Senior Managing Director, IBI Inc.

  • What is the role brand management in enhancing shareholder value?
  • Strategic brand management and the IR / corporate communications process
Focus:
As a form of intangible asset, brands are a critical component of shareholder value. A key role of senior corporate leadership is to oversee the conversion of brand equity into shareholder value. As part of the integrated marketing communications process, corporate communications and investor relations have a direct impact on brand equity. In a business environment increasingly characterized by global mergers and acquisitions and corporate restructurings, how can companies most effectively optimize brand equity and shareholder value through strategic corporate communications and IR?
 16:30

Strategic Due Diligence in the 21st Century
Masataka Mitsuhashi, Partner, Transaction Services,
ChuoAoyama Audit Corporation (PricewaterhouseCoopers)

  • What is due diligence in new economy era?
  • Due Diligence of intellectual capitals and patents (the lapse, invalidity of patent right; succession of specialty)
  • Valuation of brands
Focus:
The key point of successful due diligence in the new economy era is how to appropriately evaluate and price unseen wealth such as patent, intellectual capital, brand, etc. for M&A. The evaluation should also factor the post merger patent portfolio and its influence on brands that require high professional knowledge and experience. Mr. Mitsuhashi will explain the strategic due diligence necessary for the 21st century through actual case studies.
 17:15
Closing Comments
　!* Speakers/Agenda are subject to change